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Advantage of advertisement of the network
1, The advertisement of the network spreads fast: Release and receive and move ahead simultaneously basically.
2, The advertisement of the network spreads extensivly: It is global, so it is global too to have the advertisement that is released, in theory, which corner no matter in world it will be one, can is it can see the advertisement that is announce on the net to surf the Net.
3, network advertisement can already specially to concrete audience, goal of it accurate to can offer different advertisements according to different standard to different websites, make a information have very strong pertinence.
4, The advertisement of the network can follow and weigh easy statistics of result of the advertisement . Success degree that the person who publishes advertisement can weigh the advertisement immediately through Internet . They is it monitor user click frequentness of advertisement this , can clarify how much people think the advertisement to need only, in this way, they can all follow the audience's response better than any other advertising medias . Different from traditional media, Web can be offered and feedbacked in real time, but not several weeks after the advertising program broadcasts, till that time, potential users do not exist , waste the money.
5, The advertisement of the network is a multidimensional advertisement. The traditional media is one-dimensional, the advertisement of the network is multidimensional , it can add the characters , vision and sound .
6, The advertisement of the network can offer the bad border of the pointed content . The advertisement of the network can appear in the highly centralized bad border . Numerous websites provide service for the concrete hobby , cater to the necessary audience's interest closely probably.
7, The advertisement of the network can contact high-quality users . Web regards there are users who is most worth expectinging as the honour . Take U.S.A. as an example, Internet advertising office statistics show the network surfer is richer (65% of the family annual incomes exceed 50,000 dollars), the schooling is higher (75% has been educated in the university), understand thoroughly technology further.
8, The advertisement of the network can save the expenses . This is as to television advertising, as many persons see two kinds of advertisements, the expenses which throw in Internet's advertisement are more expensive by 66% than television advertising, but the audience of Internet's advertisement is passed and educated, had very good income, colony that has purchasing power well most , audience of television advertising " disorderly and unsystematic ", television advertising for instance, hopes and orientates to the same colony, then the expenses are higher in more advertisement than Internet.
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