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 Industry design
 The modern products are developed because of economy of scientific technology and society, its kind is getting more and more.
A kind of statement calls being with inside structure complicated products, there is not becoming the simple products of inside structure, this is only the superficial view from the point of view of the superficial phenomena of the things, in fact in a modern a complicated simple products of products so-called, its scientific technology is quite complicated and abstruse too, do not know this , have deep layer of products is it develop to design just , can lose market share , have one quite long structure stability one generally for products with inside structure, often all the shape style is taken as the leading factor in the product design of this period, but how is it realize new style of you must notice with advanced new material , new craft produce most constantly too to go. So as to strengthen the competitiveness of the products on the market, but the products which do not have inside structure are simple seemingly , take style as the leading factor all the time, but its deep development innovation that the improvement in the material quality and appearance craft decorate and improvement of the man-computer relation, is it with in conformity with it new model , introduce to the market , can defeat old product naturally to mix and then, expand the share of the market.
Improve the quality of improving the products, on the scientific and technological level in this product of playing a decisive role, it is more absorbed that there is no scientific and technological strength, the update of the products is impossible, more difficult by way of opening a generation of new life, this is on one hand a question.
 The performance of some products is not bad, some indexes even exceed the foreign like product, for instance lathe , wrist-watch ,etc.. The price is low too, but equally uncompetitive, the reason is low in the aesthetic value of the products, style too little, this need designer (engaged in designer , model of products , ) go hard, naturally it involve too about surface it deals with to be and the problem not advanced more, want oneself to grind or rely on the technical staff to make joint efforts to solve specially.
Carry on change the to traditional products , need man-machine engineering respect test and further investigate in a large amount. How improve result of use of products, make it more convenient , easy to use more easy to carry , react fast , safe on not using, energy-conservation, sense of touch comfortable, look at pleasing ...
But new product design and development comes out, is not equal to the goods , the goods are not equal to consumers' articles either, production is also only the first step for enterprise, the more important thing is that makes consumers glad to buy , so need marketing plan of the products, including the packaging , advertising and various kinds of marketing tools of the products. In sum, a product design succeeds, weighs with its share which occupies the market, depend on the omni-directional whole understanding of this product, base on the premise that the intention is leading, can sum up as four respects .
1.The scientific and technological level with advanced person, invest suitable scientific and technological strength.
2.Products shape-designing, so as to ensure the style is novel and various , have higher aesthetic value.
3.Research of man-machine engineering.
4.Research of marketing of the products.
Because of these laws, draw and design three principles:
The purpose to design of " sincere principle " is to offer the products to those consumers with real demand, make it look and hope to see as people very much, that kind of design liked to use in life. But this kind though goal clear products itself how about does it answer on earth, and not every consumer can make clear. So, need every aspect of designer's thoughtful consideration products, can expect consumer , but also even problem of using which they have not expected can make perfect settlement. This is " sincere in the face of the user " --Ram's most central essence of idea of " British house keeper " then. Realizing this, the designers are not by asking consumers what they need, but think independently by it , and pour into a kind of wonderful taste in the products.
" man-machine engineering principle ", is studying people's yardstick proportionate relationship and using the design that is made on the behavior foundation to deal with jointly, it strengthens the convenience of using of the products.
" function principle " design from Ballhaus times modernism house regard right and proper design creed as, and, it is a manufacturer too the commitments to consumer are perfect in the advertisement and concrete expression.
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