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 Illustration Type
 Illustration design among most advertisement occupying more positioning than gentle case, it has equally important function with the gentle case in promoting the goods, in some poster advertisement designs, it is even more important than the gentle case that the illustration is designed.
The main function that the illustration is design of the advertisement includes sucking the note function, see and read the function and lead the function. Suck the attention that the note function refers to attracting consumers mainly. U.S.A. advertising " is it save effort principle most to read " , invention of illustration , someone of circle , look at advertisement than watch it fee great principle of strength much too promptly. He supposes his consumers psychologically feel fed up about all advertisements, having suddenly seen the advertisement while having no intention of seeing the advertisement , the excellent illustration on the advertisement made consumers not forget him to see the advertisement, just fall into the abyss as liking thinking and falling into rabbit's nest beautifully, but consumers find the truth in the abyss, and then act according to the truth. This is how you should let consumers fall to follow the method that you climb up again after going down. Reading reading the function to mean fast mainly of the illustration, transmit and employ the content signposted effectively. It should be succinct and clear that the best method signposts the illustration. It is convenient for reader to catch the illustration of the focal point. Have some advertising illustration house test advertising ability to express of illustration through " hiding the syntax " abroad, namely conceal text and title of the advertisement ,etc. , let readers only see the illustration, see it could understand content that express that advertisement want , fine illustration have strength that become effective for less than one second often. Leading the function to refer to and catch consumer's psychology to react of the illustration, cause the sight the gentle case. The good illustration should be able to link up the advertising content and consumer's own reality , illustration design itself should make consumer crazy about and interested in , picture have enough strength impel consumer is it learn detail content about products to want further, lure consumers' sight into changing over to the gentle case from illustration.
The illustration is designed the image displayed has products, some part of the products, the products planned to use, the products while using, the products contrasted in test, the difference characteristic of the products, the income using this product and can be got, does not use the evil consequence that this product may bring , testimony legend ,etc.. The technique of expression has photography illustrations mainly, the painting illustration (includes the naturalistic one, pure and abstract, have alike newly, caricature cartoon type, diagram type ,etc.), and three-dimensional illustration 3 big class. The photography illustration is a kind of most frequently used illustrations, because general consumers think photos are true and reliable, behavior products that it can be objective. As biggest difference of employing photography illustration and general artistic photography signposted being that it should try one's best to express the characteristic of the goods, expand the sense of reality of the products, and art is taken a photograph of in order to pursue a certain artistic conception, some true characteristics that will often shoot the target do the subsiding of artistry. As employ photography illustration used to signpost had better reflect light with 120 single-lens camera shoot, require according to different subject matter, allocate some commonly used lenses , such as wide-angle lens, long Jing Jiao, little from mirror and near to take a photograph of mirror ,etc.. The photography illustration of the poster creates and generally adopts the colored reversal film, so as to ensure that prints the quality that makes a plate.
The most making of the photography illustration goes on indoors, the background needs assigning artificially , in order to set off by contrast and mainly take a photograph of body , reserve lining scene material including woollen goods , velvet, cloth, the paper,etc., certainly can also try out the wall paper already appearing in business at present boldly , maos of rough material ,etc., conditional to can adopt slide show background also, advantage of them to receive time, the place, the influence of the climate, meet the requirement of advertisement intention.
There is author's subjective consciousness more or less in the painting illustration, it has distinction that freedom displays , no matter illusion, exaggerative, humorous, to signify mood that take mood, can is it deal with to behave freely , insert painter must is it digest advertising theme of creative design to finish as one, have deeper understanding to the things , could create out the outstanding artistic illustration works . Painting illustration to hold by painter concurrently from ancient times, with design enlargement of field, artistic illustration skill specialization day by day, artistic illustration nowadays is it insert painter is it take on to come specially already to work.
The skill and technique used most in the painting artistic illustration is to gush out the law of painting , this was that a kind of air which utilized the air compressor sent, skill and technique that draw a picture through gushing out pens pigment. Characteristic of it is it have general brush stroke in Chinese painting and calligraphy that painting cause to lie in, and picture naturally transition, using value is extremely high.
Painting artistic illustration in the design, caricature cartoon form a lot meet even. The caricature cartoon illustration can be divided into the overstating illustration and designed, the ironic illustration is designed, the humorous illustration is designed and humorous the illustration and design four kinds. The overstating illustration is designed and caught and is described some characteristics of the target's are exaggerated and emphasized , stress the essential characteristics of the things, thus strengthen the result of displaying . The ironic illustration is designed generally in order to demote the hostile or backward things, it ridicules with implicit tone , by up to the propaganda result denieding, it is passing and hinting obliquely at that humorous illustration is designed, parable , reveal obedient extorting and unreasonable one in life in the well-meaning smile in tactics of the rhetoric that having a double meaning ,etc., thus make someone laugh , comprehend it to some reasons from smiling; Getting humorous illustration is it make the advertising picture rich temperament and interest to design , make people accept advertising information among the light situation, experience the new concept in making the environment joyful, and very difficult to forget.
Painting diagram form (diagrams ) , illustration of design is it is it display complicated illustration of product design the form to used for to suitable for very much one, such as the operation sequence of the new-type household appliances, some new-type food culinary art method , family expenses make installation of utensil up, various kinds of collocation form , children of building blocks it waits for to be can with several illustration , diagram of form is it introduce correct operating sequence to reader to come in succession.
Three-dimensional illustration is it is it is it signpost one in rich illustration of expression design the form extremely to employ to apply to design, still relatively rare at home at present, but according to employing and signposting development in the world, it has already been inexorable trend . Its manufacture method is: Do a three-dimensional work which forms the form first according to the advertising intention, and then take into a photo, used for employing signposting it in the picture . This requires poster designer and inserts a painter should not merely have designed capacity of better level , possess the sturdy three-dimensional composition foundation. Another kind of method of the three-dimensional illustration is to demonstrate the three-dimensional image by drawing , it is a mirage of the three-dimensional space demonstrated on the two-dimentional paper. In a word, the modern artistic illustration is designed and has not confined to displaying the space range two-dimentionally again yet, by two-dimentional to display skill and technique meet modern demand that artistic illustration designed yet only.
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