| CIS corporate image designs global design and plans the content |
| Project |
Design the content of the homework |
Design the homework way |
Important key |
Design the item of confirming |
| Establish stage CIS concept |
| (1) |
CIS plans the purpose |
| (2) |
CIS plans benefit |
| (3) |
CIS is channelled into the focal point |
| (4) |
CIS is carried out and assessed |
| (5) |
Establish CIS committee |
|
| (1) |
Stipulate the name of planning , the meaning, the purpose |
| (2) |
Two-way communication |
| (3) |
Make content procedure |
|
|
| (1) |
Confirm the direction |
| (2) |
Plan the homework |
| (3) |
Plan the content |
|
| Enterprise's real attitude that investigate stage |
| (1) |
Operator's interview |
| (2) |
The senior executive communicates |
| (3) |
The staff investigate |
| (4) |
The external world knows the investigation |
| (5) |
The vision time present situation investigating |
|
| (1) |
Personnel's interview |
| (2) |
Questionnaire investigation |
| (3) |
The intelligence data are collected |
| (4) |
Statistical analysis |
| (5) |
Form and educate |
|
|
| (1) |
The questionnaire counts and puts the report in order |
| (2) |
Analysis report of intelligence data |
|
| Establish stage and design the homework |
| (1) |
Tactics of operation market |
| (2) |
Operation idea |
| (3) |
Spiritual slogans |
| (4) |
Tactics concept of the image |
| (5) |
Link up the tactics |
|
| (1) |
The operation concept is always constructed |
| (2) |
Direction in which the vision is designed |
| (3) |
Criterion of the behavioural norm |
| (4) |
Direction in which the activity is popularized |
|
|
| (1) |
Establishment of the management theory |
| (2) |
Select spiritual slogans |
| (3) |
Establishment that enterprises make a reservation |
|
| Launch designing the homework at stage |
| (1) |
Discern the concept |
| (2) |
VI vision is designed |
| (3) |
BI education and training |
| (4) |
EI environment is discerned |
| (5) |
EVENT activity rule |
|
| (1) |
Design simulation, the homework tested and investigated |
| (2) |
Finish designing the rule and making the standard |
|
|
| (1) |
Finish VI basic application system |
| (2) |
Finish EI environmental program |
| (3) |
EVENT activity law |
|
| It finishes and carries out to channel into stage |
| (1) |
Declare the procedure of leading |
| (2) |
Information issue |
| (3) |
The executor educates |
| (4) |
Implement integrally and popularize |
|
| (1) |
Education and training |
| (2) |
Adopt the propaganda of consistency to different units |
| (3) |
Make and declare the materials and norm to the internal and external document |
|
|
| (1) |
Fixed CI education and training |
| (2) |
Stipulate CI and issue time |
| (3) |
Going on and contacting benefit of mass activity |
|
| Supervise the stage of assessing |
| (1) |
Establish CI board of trustee |
| (2) |
Make and supervise |
| (3) |
Assess regularly |
| (4) |
The effect is counted |
|
| (1) |
Assess regularly, make a self-criticism and propose improving the scheme and carrying out |
| (2) |
The report form of the annual benefit is counted |
|
|
| (1) |
Make CI authority |
| (2) |
Manual standardization of VI |
| (3) |
EI manual is standardized |
| (4) |
Supervise the way of assessing |
|
CIS corporate image designs and plans the channels into a progressive planned homework. The plan endures and expands comprehensive domestic and international channels into the experience of CIS corporate image design. The homework procedure can be divided into the following five stages:
